An 8-week total fitness system for women over 40 designed to bring you noticeable results in less time with time efficient and effective workouts.

STRAIGHT UP STRENGTH 2.0 : 40 workouts 


Add lean muscle and burn fat.

30-40 a day 3-4 times a week.

Get consistent. See results.


Let's get real — it's harder to stay in shape as you get older. And if you are over've probably had some injuries too!

Here's the thing: What worked for you in your 20's and 30's just doesn't cut it anymore.

You need a smarter workout plan that not only builds lean muscle and burns fat, but also aids recovery and avoids injury so you can get back to your life!

My #1 at home functional fitness program STRAIGHT UP STRENGTH has you covered!


After the age of 40 the goal is to preserve (and build) lean muscle so you can look and feel your best. That's something endless cardio can't do for you, no matter how many miles you put on your Peloton. That's where Strength Training with Weights can make a big difference. I'll be with you coaching you so you can get noticeable results in less time.


High Intensity Interval Training (HIIT) is the best to increase your fat burning potential in a lot less time.

Most fitness programs rely on high impact activity for these types of workouts. Straight UP 2.0 takes a different approach and is lot kinder to your joints. You will finish your workout feeling energized, not injured.


HIIT and Strength are great for improving body shape strength and tone, however at some point you'll need something more restorative to balance things out . This is where Flexible Strength comes in! Inspired by yoga, pilates, and calisthenics, this session addresses your flexibility and core strength.


There is so much content out on the internet it's overwhelming! With so many options to choose from, you may be wondering which workouts are best for you!

The STRAIGHT UP STRENGTH System is purposeful, intentional and gets results in less time so you can see real changes in your body...without spending hours working out.

 Straight UP Strength 2.0   Click HERE to purchase $247


I believe exercise should be enjoyable, even if there's a little effort involved.
(We all know that comes with the territory right?)

But just because it's challenging, doesn't mean you have to be miserable. I believe in building fitness programs that are so enjoyable, you'll have no trouble sustaining them for weeks and even months on end.

Simply put, I believe in giving you the tools to live happily and healthily ever after.

When it comes to getting results from any workout program, consistency beats perfection every time!

Don't make the mistake of relying on random workouts, gimmicks or unsustainable practices to get in better shape.

Here's what you Really need to get results that last!

  • Enjoyment: You have to actually LIKE how you move, otherwise you just won't do it.
  • Effortlessness: Workouts that fit into your hectic schedule and don't take all day (you've got a busy life!)
  • Effectiveness: Exercise that helps you reach your goals because if you're not seeing progress, it's going to be hard to want to keep it up!

#STRAIGHTUPSTRENGTH makes working out at home enjoyable, while also getting you the best results possible in the least amount of time.

Which is why all workouts are 30 minutes or less!


#STRAIGHT UP 2.0 Includes 36 full-length workouts, all 40 minutes or less, designed to increase muscle tone and definition, improve strength and change your body composition.


Workouts Delivered

Every Sunday you'll receive your workout videos via email along with a suggested calendar to follow so you can hit the ground running on Monday.

Core + Flexibility Workouts Inspired by yoga and pilates, Flexible Strength workouts included with STRAIGHT UP System. Active recovery and stretching are crucial.


36 Full Length workouts 30-40 minutes 4x per week. Upgrade to the STRAIGHT UP PLUS Program to join small group personal training sessions LIVE.

Hi! I'm Jen Kirsch

I'm a 51 year old fitness and nutrition coach. I understand the curveballs midlife can throw your way, so I created this program with that in mind.

I have been coaching fitness for over 25 years, and since then I've trained hundreds of clients using many of the same techniques you'll find in #Straightupstrength.

I specialize in women over 50 and one of the most common struggles I hear is: "I want to get leaner and more toned but I have a hard time being consistent and I really need accountability"

I can't wait to teach you some of my top secrets for staying fit at home—and how to maximize your workouts with minimal equipment in less time!

These is the exact system I teach my clients and what I personally follow,

"The combination of exercises are some of the things I've done on my own, but the way you combined them was different for me"-


"These workouts were deceptively challenging. I liked that we worked all muscle groups with only one set of weights. We covered a lot of ground in 30 minutes"


"I've been training exclusively with Jen for over 8 years and I really have seen the difference its made in my body."


When you are ready to start getting serious about your fitness Jen will motivate you to work hard. She's helped me to move beyond thinking that I can't improve my fitness after age 50


"I always leave the workouts feeling like I accomplished something great!-"


"I'm already feeling the effects of these workouts! Love the new twists on the basics. Great way to start the day!"


Take the guess work out of which workouts to do when!

⭐️ 5 workouts per week ⭐️

Strength, HIIT, Core + Flexibility

Frequently Asked Questions

How difficult are these workouts?

Honestly, this depends on you, and your current fitness level!

Each workout offers options to help you scale the workout to your level, because when it comes to exercise, although there needs to be some level of challenge to see changes, sometimes less is truly is more!

I've had some injuries and will need modifications. Can I still do this program?

Mostly likely yes. It depends on the extent of the modifications you need. The STRAIGHT UP PLUS program may be the best fit as we will see each other every week! 

How is this different than just doing a strength video on Youtube or the Peloton App?

If your goal is to see improvements in your body, I encourage you to follow a systematic approach. Doing random workouts are OK for a while, but it's not the best way to see progress. While there is benefit to getting your hear rate up and getting a good sweat, its not the best strategy for building lean muscle. 

What if I am not able to do all 8 weeks?

Consistency really is key to seeing results in any fitness program.

Workouts are 40 minutes or less so best to try to schedule time schedule time in your busy week. 

That said: if the issue is a vacation or business travel...

Keep in mind you will always have access to the workouts once the program is completed, so if you are going SOLO...just pick back up when you can! 


8 week lean muscle building program for busy women over 40 who want time efficient and effective workouts that get results.

STRAIGHT UP STRENGTH 2.0 ||   40 workouts for $247